Rio Rico, AZ, March 7, 2008 – Chuck Ciruli lll, CEO, announced today that Ciruli Brothers will be making a significant commitment to the organic produce market. "The organic produce market has expanded dramatically in the last ten years, and we want to be a part of that growth," Mr. Ciruli said.

The organic produce will be marketed under the brand name Ciruli Brothers Organics, Mr. Ciruli added, and will be guided by the very same strict standard of excellence that has been the trademark of Ciruli Brothers for over sixty-five successful years in the produce business.

Beginning in April of this year, Ciruli Brothers Organics will be launched with the imports of Ataulfo, Tommy Atkins, Haden, Keitt and Kent organic mangos.